By Linda O’Koniewski
Years ago I heard an NPR story that I found enlightening as it related to real estate. An Ivy League economics professor who was studying how people made purchasing decisions discovered something most counter-intuitive. Her study was sparked by her Saturday romps through her New York City neighborhood, which often included a
stop at her favorite gourmet grocery store. This Economic Professor loved to visit the store, take in the aromas and admire the grand selection of fine foods and quality products. She observed that there were over 200 different kinds of mustards at this specialty shop.